Real Canadian Superstore, a prominent retail and grocery chain within the Loblaw Company Ltd. family, holds a significant presence in Canada. As part of the #MakeItMerry Holiday campaign, I took the lead in orchestrating multiple holiday production sets aimed at highlighting the company's "One Stop Shop for all your Holiday needs" initiative.
This involved meticulously planning product placements and strategically crafting sets to create engaging social content that underscores the diverse array of creative solutions customers can discover within their stores.
Company: GQ Designs
Client: Sound Legends Company
Creative Direction: George Querubin
Art Director: George Querubin
Photographer: Jonnie Manglicmot
Set Designer: Mark Gallardo, George Querubin
Production Design: George Querubin
Project Type: Apparel design, creative direction, set design, production assistant
Client: Sound Legends Company
Creative Direction: George Querubin
Art Director: George Querubin
Photographer: Jonnie Manglicmot
Set Designer: Mark Gallardo, George Querubin
Production Design: George Querubin
Project Type: Apparel design, creative direction, set design, production assistant
#MakeItMerry Christmas
Collaborating with the Food & Beverage production team, I played a role in the Art Direction process, conceptualizing a diverse selection of items and ideas suitable for your holiday table, all of which are readily available within the store.
Creative Problems, require creative solutions!
As a large retail grocery chain the brand also is responsible via partnership to promote specific products sold in their stores. During the Holiday's we were tasked to promote Mondelez International, Kraft Canada, and Rice Krispies. Collaborating with our internal marketing team I art directed and storyboarded these social content solutions that would creatively 1. Promote the clients products, 2. Fit for the season, 3. Remain on brand.
https://www.instagram.com/p/Brab4b9D4WH/
https://www.instagram.com/p/BrdArfTDbfT/
https://www.instagram.com/p/BrfiDEIDK1S/
PC Insiders Collection
A Holiday campaign series that I assist Creative Directed to promote PC Insiders Easy-to-Make food Holiday Collection.
