Cameron's Brewery based in Oakville Ontario has been a local favorite for over 21 years. Serving quality craft brews to fellow Canadians since '97.
Revitalize the local brand with a modern identity that past consumers would be familiar with,
but would also speak to a new generation. Create a package that would highlight core values (Canadian rooted and eco responsible) and improve its shelf presence.
Revitalize the local brand with a modern identity that past consumers would be familiar with,
but would also speak to a new generation. Create a package that would highlight core values (Canadian rooted and eco responsible) and improve its shelf presence.
Created consistent illustration throughout each package that were inspired by Canadian heritage. An east coast lighthouse surrounded by the sea to captivate the Captain's Log, a great Canadian black bear with a 'punny' name twist, and a memorable starry night that time you went camping for Cosmic. A package update transitioning from bottles to 100% recyclable cans to stay eco friendly.
**Below I've included the design process separate from these 3 cans from the concept stages to completion of a new product. As well as some of many digital and print ads created for the company.
Company: Cacutus Design | Brainrider
Client: Cameron's Brewery
Art Director: Lucas Carmona
Creative Lead: George Querubin
Project Type: Package design, brand design, social media content design, illustration
Client: Cameron's Brewery
Art Director: Lucas Carmona
Creative Lead: George Querubin
Project Type: Package design, brand design, social media content design, illustration
Design process of the "First Light".
Packaging design.
Here are some of many social ads and large format prints created for collaborations or public advertisement.
